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Multiplex cinema Electric
An emotion that begins before the viewing of the movie. An architecture that itself makes already the introduction to the fantastic world of Movies.
The project of the new Electric multiplex cinema on the 5th floor of the Campo dei Fiori shopping mall in Gavirate was designed to stir up emotions from the first instants; the goal is to create a space that transmits strong feelings when the screen is still black and to continue until the end credits.
All five cinemas have the same interior design and the same audio/video technology; each space must create the same emotion despite the different size and number of seats. The interior design solution is unique and has been engineered only for this cinema: a mixture of different materials: aluminum, wood and LED that makes even the smallest detail highly recognizable.
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Luce come switch tra realtà e finzione
Il concept progettuale per questa realizzazione è stato quello di utilizzare la luce quale interruttore tra realtà e finzione, tra il contenitore (l’architettura del multisala) e il contenuto (il film in proiezione), in quanto è sempre la luce che rappresenta l’elemento distintivo dello spazio.
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